The Simple Analytics Blog

Apr 19th, 2022 by Iron Brands - The transatlantic data flow agreement has no legal basis (again). The privacy Shield 2.0 is just political nonsense. Read more

Apr 11th, 2022 by Iron Brands - At Simple Analytics, we've created a simple and easy web analytics tool to give you the insights you need. Simple Analytics... What's in the name, right? Read more

Apr 5th, 2022 by Iron Brands - How privacy-friendly are all the different Google Analytics alternatives really? Let's find out. Read more

Mar 22nd, 2022 by Iron Brands - The future of web analytics is cookieless, but how does analytics work without cookies? Let's find out. Read more

Mar 17th, 2022 by Iron Brands - Google Analytics is sunsetting Universal Analytics in favor of GA4, but how privacy-friendly is GA4? Read more

Mar 16th, 2022 by Iron Brands - Your internet behavior is tracked by cookies. What are they? And what type of cookies are there? Read more

Feb 23rd, 2022 by Iron Brands - What are the differences between Simple Analytics and Matomo, and why is Simple Analytics a great alternative. Read more

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Feb 17th, 2022 by Iron Brands - CNIL rules the use of Google Analytics to be in conflict with GDPR. What does this mean for the future of web analytics? Read more

Feb 15th, 2022 by Iron Brands - Time on page is an important metric to track. But have you ever wondered how google comes up with the data in your dashboard? Read more

Nederlands

Jan 16th, 2022 by Iron Brands - The Dutch Data Protection Authority (AP) questioned the legal use of Google Analytics in The Netherlands. Will it be banned? Read more

Jan 7th, 2022 by Iron Brands - What are the differences between Simple Analytics and Google Analytics, and why is Simple Analytics a great alternative. Read more

Nov 30th, 2021 by Adriaan van Rossum - Get Simple Analytics for free when you sign up for EthicalAds. We share the same values, and both don't require a cookie banner. Read more

Oct 21st, 2021 by Tim de Nood - In this series on privacy, you and I are discovering how the internet ended up in this privacy mess. This article explains the why and the how about the way organizations watch you. Read more

Sep 9th, 2021 by Tim de Nood - Your behavior is being tracked around the internet. Why do we let this happen? And what can we do about it? Read more

May 19th, 2021 by Tim de Nood - According to Google, FLoC is a privacy-preserving mechanism for ad selection. But how privacy-preserving is it really? Read more

Apr 30th, 2021 by Adriaan van Rossum - Google is adding a page experience update to their search result ranking. What does this entail, and what impact does it have? Read more

Apr 6th, 2021 by Onur Genes - We asked Onur Genes, who developed our iOS app, to write down the process. He is an experienced iOS developer who knows very well what is doable and what is not. We highly recommend him. Read more

Mar 8th, 2021 by Adriaan van Rossum - In the last months, we have been working hard to get ready for the future. At the same time, we hit our $100k ARR milestone! We are very happy with the features that are only possible because of all the groundwork we did. In this post, we share some extra numbers around our milestone and dig into our newly developed features of the last months. Read more

Jan 19th, 2021 by Tim de Nood - The marketing world’s freaking out over the latest privacy updates during the past couple of weeks. So… what’s the fuss all about? And can you still analyze your site? Read more

Jun 4th, 2020 by Adriaan van Rossum - The monthly update of Simple Analytics will look a bit different than normal. This time I took screenshots of all data within the dashboard of Stripe and will comment on every single aspect of it. If you like graphs and numbers, this is your month! Read more

May 28th, 2020 by Adriaan van Rossum - As the founder of a privacy-first analytics tool, I'm sharing my practical privacy tips for your business. Read more

May 4th, 2020 by Adriaan van Rossum - We started doing monthly updates on Twitter with our learnings, revenue, new expenses, new features, and more. From this month on we will also share it on this blog. In this post we talk about referrer spam, abroad payments, Mindwave, badges, and password login. Read more

Oct 15th, 2019 by Adriaan van Rossum - Simple Analytics recently passed the $30k in ARR (annual recurring revenue). It has been only a little over a year and I would like to walk you through the important points of our journey together, and where I would like to take it next. Read more

Mar 30th, 2019 by Adriaan van Rossum - This blog post is outdated. In the meantime we moved our servers from Iceland to The Netherlands. Here is why. Read more

Jan 15th, 2019 by Adriaan van Rossum - As the owner of Simple Analytics, I think it’s super important to build user trust. It’s nearly impossible not to make any mistakes, so if a company never shares their mistakes, they are probably not telling you the truth. Hence, here are mine. Read more

Nov 9th, 2018 by Jules van den Berg - Privacy-preserving is not only right; it also makes business sense. Here is how. Read more

Oct 11th, 2018 by Adriaan van Rossum - The first few weeks of Simple Analytics were super exciting/scary/hectic! I launched less than a month ago so I will write about the revenue (~$300 MRR) in the next post (when I have one month worth of data) but I would love to explain why this is my first successful project. It’s the first project that I ever properly launched. I’ve built many websites, but for Simple Analytics I tried a different approach. Usually I build the website, show my friends and try to get some organic growth through search engines. This kind of works, but does not give a great start. So this time I did things differently. Read more

Oct 2nd, 2018 by Mike Timofiiv - This past September marks the 10-year anniversary of Google Chrome. Ever since it was released, it has changed the internet forever – its clean design, fast rendering engine and fantastic developer tools helped it acquire 62% of desktop users within 2 years. It’s even more remarkable to note that the engine Chrome uses under the hood (known as V8), is used in a multitude of other ways as well, powering backend web servers through Node.js, “headless” browsing (such as by a web scraper or an automated website screenshot tool), and much more. Read more