How we run Simple Analytics

Jan 16th, 2022 by Iron Brands - On the 13th of January, the Dutch Data Protection Authority (AP) openly questioned the legal use of Google Analytics in The Netherlands. In its statement, the AP implied that the use of Google Analytics may be banned in the future. In this article we explain this in detail. Read more

This post is available in Dutch

Jan 7th, 2022 by Iron Brands - The market for website analytics is dominated by Google Analytics. At least 85% of websites with a web analytics tool have installed Google Analytics to track web traffic. It’s free but it comes at a cost. Read more

Nov 30th, 2021 by Adriaan van Rossum - Get Simple Analytics for free when you sign up for EthicalAds. We share the same values, and both don't require a cookie banner. Read more

Oct 21st, 2021 by Tim de Nood - In this series on privacy, you and I are discovering how the internet ended up in this privacy mess. This article explains the why and the how about the way organizations watch you. Read more

Sep 9th, 2021 by Tim de Nood - It's 8 AM. Your free sleep cycle alarm wakes you, and you check today's weather on your phone. By the time you've posted a beautiful sunrise picture with your morning cup of coffee on Instagram, your actions have been tracked, recorded, stored, and sold. But it's not just your data that has been recorded. Your nephew, colleague, aunt, and best friend have been recorded too. Read more

May 19th, 2021 by Tim de Nood - Google says FLoC is "a privacy-preserving mechanism for interest-based ad selection." We beg to differ. Here's how to stop Google from selling your data to advertisers (again). Read more

Apr 30th, 2021 by Adriaan van Rossum - Google is adding a page experience update to their search result ranking. They recently announced it would roll out in mid-June and finished at the end of August. In this blog post, we will explain what that entails and that Simple Analytics has your back. Read more

Apr 6th, 2021 by Onur Genes - We asked Onur Genes, who developed our iOS app, to write down the process. He is an experienced iOS developer who knows very well what is doable and what is not. We highly recommend him. Read more

Mar 8th, 2021 by Adriaan van Rossum - In the last months, we have been working hard to get ready for the future. At the same time, we hit our $100k ARR milestone! We are very happy with the features that are only possible because of all the groundwork we did. In this post, we share some extra numbers around our milestone and dig into our newly developed features of the last months. Read more

Jan 19th, 2021 by Tim de Nood - The marketing world’s freaking out over the latest privacy updates during the past couple of weeks. So… what’s the fuss all about? And can you still analyze your site? Read more

Jun 4th, 2020 by Adriaan van Rossum - The monthly update of Simple Analytics will look a bit different than normal. This time I took screenshots of all data within the dashboard of Stripe and will comment on every single aspect of it. If you like graphs and numbers, this is your month! Read more

May 28th, 2020 by Adriaan van Rossum - As the founder of Simple Analytics, I’m running into privacy issues while building our product. Based on those learnings I would like to show you some practical tips to improve the privacy of your visitors. Some of the tips seem very logical but can be hard to implement. That’s why I have provided examples with every tip so you or your team can apply them without doing all the research. Read more

May 4th, 2020 by Adriaan van Rossum - We started doing monthly updates on Twitter with our learnings, revenue, new expenses, new features, and more. From this month on we will also share it on this blog. In this post we talk about referrer spam, abroad payments, Mindwave, badges, and password login. Read more

Oct 15th, 2019 by Adriaan van Rossum - Simple Analytics recently passed the $30k in ARR (annual recurring revenue). It has been only a little over a year and I would like to walk you through the important points of our journey together, and where I would like to take it next. Read more

Mar 30th, 2019 by Adriaan van Rossum - This blog post is outdated. In the meantime we moved our servers from Iceland to The Netherlands. Here is why. Read more

Jan 15th, 2019 by Adriaan van Rossum - As the owner of Simple Analytics, I think it’s super important to build user trust. It’s nearly impossible not to make any mistakes, so if a company never shares their mistakes, they are probably not telling you the truth. Hence, here are mine. Read more

Nov 9th, 2018 by Jules van den Berg - "In order to safe-guard your personal freedom, it is required that you have control over your personal information." I believe privacy is a right which is disappearing to leave room to convenience as they say it. Within the last years it became obvious that consumer data is increasingly collected, stored and processed for online as well as offline purposes. Read more

Oct 11th, 2018 by Adriaan van Rossum - The first few weeks of Simple Analytics were super exciting/scary/hectic! I launched less than a month ago so I will write about the revenue (~$300 MRR) in the next post (when I have one month worth of data) but I would love to explain why this is my first successful project. It’s the first project that I ever properly launched. I’ve built many websites, but for Simple Analytics I tried a different approach. Usually I build the website, show my friends and try to get some organic growth through search engines. This kind of works, but does not give a great start. So this time I did things differently. Read more

Oct 2nd, 2018 by Mike Timofiiv - This past September marks the 10-year anniversary of Google Chrome. Ever since it was released, it has changed the internet forever – its clean design, fast rendering engine and fantastic developer tools helped it acquire 62% of desktop users within 2 years. It’s even more remarkable to note that the engine Chrome uses under the hood (known as V8), is used in a multitude of other ways as well, powering backend web servers through Node.js, “headless” browsing (such as by a web scraper or an automated website screenshot tool), and much more. Read more