The blog of the privacy-first analytics tool

04 May 2020 by Adriaan van Rossum - We started doing monthly updates on Twitter with our learnings, revenue, new expenses, new features, and more. From this month on we will also share it on this blog. In this post we talk about referrer spam, abroad payments, Mindwave, badges, and password login. Read more

15 Oct 2019 by Adriaan van Rossum - Simple Analytics recently passed the $30k in ARR (annual recurring revenue). It has been only a little over a year and I would like to walk you through the important points of our journey together, and where I would like to take it next. Read more

30 Mar 2019 by Adriaan van Rossum - As the founder of Simple Analytics, I have always been mindful for the need of trust and transparency for our customers. We would like to be held accountable for our customers needs, so they can sleep in peace. The choices we make has to be optimal, in terms of privacy, for the visitors and our customers. One of the crucial choices to consider was, choosing the location of our servers. Read more

15 Jan 2019 by Adriaan van Rossum - As the owner of Simple Analytics, I think it’s super important to build user trust. It’s nearly impossible not to make any mistakes, so if a company never shares their mistakes, they are probably not telling you the truth. Hence, here are mine. Read more

09 Nov 2018 by Jules van den Berg - "In order to safe-guard your personal freedom, it is required that you have control over your personal information." I believe privacy is a right which is disappearing to leave room to convenience as they say it. Within the last years it became obvious that consumer data is increasingly collected, stored and processed for online as well as offline purposes. Read more

11 Oct 2018 by Adriaan van Rossum - The first few weeks of Simple Analytics were super exciting/scary/hectic! I launched less than a month ago so I will write about the revenue (~$300 MRR) in the next post (when I have one month worth of data) but I would love to explain why this is my first successful project. It’s the first project that I ever properly launched. I’ve built many websites, but for Simple Analytics I tried a different approach. Usually I build the website, show my friends and try to get some organic growth through search engines. This kind of works, but does not give a great start. So this time I did things differently. Read more

02 Oct 2018 by Mike Timofiiv - This past September marks the 10-year anniversary of Google Chrome. Ever since it was released, it has changed the internet forever – its clean design, fast rendering engine and fantastic developer tools helped it acquire 62% of desktop users within 2 years. It’s even more remarkable to note that the engine Chrome uses under the hood (known as V8), is used in a multitude of other ways as well, powering backend web servers through Node.js, “headless” browsing (such as by a web scraper or an automated website screenshot tool), and much more. Read more